STIEGLITZ EXPERIENCE

The brand, for example, offers an entertainment service. The Stieglitz’s flares can be made in the right size, in the in-house atelier in the back of the space. A second Stieglitz office is also built above the retail space with a fluffy staircase to signify to customers that they are stepping into Stieglitz's world.

For her first offline presence, Pien Stieglitz called upon Pepijn Smit of S-P-A-C-E projects for the concept and design of this experience.

S-P-A-C-E is an Amsterdam based studio who create three dimensional experiences that manifest themselves in interiors or architectural forms. These forms evoke a certain feeling of belonging or sense of identity.

As Stieglitz is powering the flower, creating flares and colourful patterns, it was clear where to base the design upon. A feeling of one big communal seating area, based on the time period which is so inspiring for Stieglitz. A space build out of carpet, fitted with huggable fluffy cabinets, a hairy staircase, and a floor to walk around on bare feet. Incorporating the round shapes of the 1960s and 1970s and, if you will, on the female body.

Pien founded Stieglitz with a clear vision; “I believe that every woman is her own unique self, with an ancient fire inside her. Sometimes this flame is put out by society or the labels we create. Therefore, I feel that it is our job to restart these engines within. With Stieglitz I want to bring different worlds together and build a community. In this community, our own tribe will be represented by independent, powerful and sexy women.”